Analysis of the Trends in the First - Aid Kit Industry

 Market Size and Demand Trends

- Continuous Growth: The global first - aid kit market is expanding steadily. It is projected to exceed $10 billion by 2030. In the Chinese market, the scale of home - use first - aid kits has been rising since 2024, with a compound annual growth rate of 7 - 8%. This growth is driven by factors such as the increasing safety awareness among the public, the promotion of relevant policies and regulations (e.g., the requirement for full - coverage of first - aid equipment in key public places), and the upsurge in outdoor activities.

- Diversified Demand: Demands in segmented areas like home, vehicle - mounted, and outdoor use are significantly different and constantly evolving. Home first - aid kits enjoy stable growth due to enhanced health awareness and policies, with a trend towards professionalization and modularization. Vehicle - mounted first - aid kits have become a rigid demand driven by regulations and are increasingly integrating with vehicle intelligent systems. Outdoor first - aid kits, benefiting from the boom in outdoor activities, require features such as portability and water - proofing.

 Product Trends

- Intelligentization: Smart first - aid kits integrated with functions like IoT positioning, vital sign monitoring, and network - connected alarm are a key development direction. Their penetration rate is expected to increase from 8 - 15% in 2025 to around 25% in 2030. Professional first - aid boxes equipped with AI diagnostic systems will also develop. The application of AI technology in first - aid guidance will create new market opportunities.

- Application of New Materials and Lightweight Design: New materials are applied in over 60% of first - aid kits. Environment - friendly materials like EVA make first - aid kits lighter, more wear - resistant, and endow them with water - proof and shock - proof functions. The market scale of related products is expected to grow at an annual rate of over 20%, promoting the development of first - aid kits towards lightweight and portable design.

- Professionalization and Customization: Special first - aid kits are developed for different scenarios (e.g., industrial, military) and groups (e.g., the elderly, children) to meet professional needs. Meanwhile, customization according to customer requirements is available, such as customizing logos and configuring specific items.

 Competitive Landscape Trends  

- Increasing Industry Concentration: The market share of leading enterprises is expected to increase from around 35% in 2025 to 45% in 2030. Small and medium - sized enterprises need to pursue differential competition to survive.

- Growing Importance of Online Channels: The proportion of online sales channels continues to rise. It is estimated that by 2030, e - commerce platform sales will account for over 35% of the overall market. The cross - border e - commerce channel is developing rapidly. In 2024, China's first - aid kit export volume increased by 58% year - on - year.

 Policy and Standard Trends

- Policy Promotion: The national emergency system construction and public safety investment continue to increase. For example, the "Healthy China 2030" Plan Outline requires improving the first - aid and rescue capabilities of the whole population. Relevant policies promote the increase in the allocation rate of home first - aid kits and also give rise to a government - procurement market.

- Standardization of Standards: The medical device classification catalog has added new certification standards for first - aid kits. The mandatory standard "Configuration Specification for First - Aid Kits" has been fully implemented, and the product quality certification system is becoming increasingly perfect. The market share of products with ISO certification is expected to increase from 60% in 2025 to over 80% in 2030, promoting industry integration and standardization.